The business

This Little Brand

This Little Brand was founded by Kristin Westfahl in 2021 and launched in 2022.

Kristin was binge-watching Selling Sunset on Netflix and thought the show title would be cute on a t-shirt. She further thought that “Selling Oklahoma”, or selling any state, would be cute on a t-shirt. She shared the idea with her husband and he agree - it was a great idea. Kristin began scouring the internet to see if anyone else had thought of this idea and to her surprise she didn't see it anywhere.

Kristin began the process of creating the designs professionally, to put on t-shirts and other merchandise to sell. As she began research for this new venture, she quickly discovered that wearing state pride and industry related shirts can create some incredible opportunities for local entrepreneurs, business owners and for specifically what Kristin is - a licensed Realtor®. 

From there she decided to turn one little t-shirt design idea into a fully fledged business and call it This Little Brand. At This Little Brand we value people, having integrity and high quality above all else.

Quality is everything. What’s the point of doing anything in life without high quality? At This Little Brand, high quality is non-negotiable. If we are going to do anything in business, and in life, it will be nothing less than our best. This Little Brand spends a significant amount of time researching, testing and sampling products to ensure it meets our standards. Furthermore, we research the company providing those products to ensure they meet our standards as well.

Integrity matters. Integrity is everything. Without an honest, moral and ethical foundation you can’t build anything and expect it to last. This may sound a bit much for a t-shirt business, but to our founder Kristin and her business, integrity is everything. Throughout her life she has experienced things, personally and professionally, that have reminded her over and over again just how crucial integrity is. You can expect nothing less than a strong integrity with This Little Brand.

The People are most important. Whether it’s a customer, a client, an employee or a business partner, we value people the most at This Little Brand. We take the golden rule to heart.

We believe that good exists. Good people exist and it starts with us, with people that can and will make that change. We strive to take the utmost care of our people.

Thank you for being here and reading our story. If you ever need anything, have questions or wish to comment, don’t hesitate to reach out to us on social media or by filling out the form on our Contact page.

Founder & CEO

Kristin Westfahl

This Little Brand was founded in 2021 by CEO Kristin Westfahl. The brand was built from a single, original design idea, Selling Oklahoma. After sharing with friends and family she quickly realized the potential it had, much more than the side hustle she intended it to be.

Throughout the process, Kristin realized that this lit up a passion inside of her that had been dimmed for far too long. Her passion for creativity and clothing. 

Kristin is a 30 something living in Oklahoma with her husband Drew and their standard poodle Lucy. They love traveling the world and have visited Greece, France and several US States. They also enjoy watching classic films, Roman Holiday is Kristin’s favorite. 

Kristin is also a licensed REALTOR®. She is an entrepreneur at heart and loves sharing all that she learns. You can find more about Kristin, her life & business blog and her podcast, How it Started How it's Going at